Maximize Impact with Targeted Marketing for Education

We're not just an education marketing agency, we're your partner.

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The Education Marketing Playbook

6 Strategies to Stand Out and Stay Ahead of the Curve

While some believe that education is a vertical that can feel recession-proof, the facts show that influences such as inflation and local economy do, in fact, impact school spending. Pair that with a new administration, stimulus funds ending, and reduced spending on the horizon for many districts, and it appears we’re all in for a rocky year ahead.

So how can you prepare to stay ahead of the curve, and competition, and ensure your products and services are seen, heard, and contemplated by schools and district leaders this coming year?

Explore our best bets when it comes to education marketing in 2025.

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Marketing Strategy and Implementation for K-12

What We Do

Ed2Market specializes in marketing strategy and implementation for education entities such as curriculum companies, professional development providers, ed tech organizations, authors, nonprofits, and more. Whether you’re looking to develop a strategic marketing plan and calendar, want to launch a social media initiative, need to develop rich content marketing assets or something in between, the experienced team at Ed2Market can help you meet your outreach goals.

Why Ed2Market?

Our team brings a combination of K-12 and higher education industry and marketing strategy knowledge that traditional marketing agencies lack. Our team includes marketing experts with experience at the leading education companies in the market such as Corwin, SAGE Publishing, HMH, MindSpark, and more. Many of us are former teachers and administrators with advanced degrees in Education and Marketing. We stay up to date on the latest research, policy, funding, and trends so we can always help our clients navigate the dynamic education market.

marketing strategy for K-12 and higher education industry

Explore Our Services

Marketing Strategy & Planning

Content Development & Market Research

Email Marketing & Automation

Social Media Management

Professional Coaching

Website Design & SEO

What Our Clients are Saying

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"Working with Katie Stoddard and her team has enabled us to cross over from a consistent presence with loyal clients to a broader scope of offerings, enabling us to form several new partnerships throughout North America. The team’s creativity, energy, and passion has permitted us to make schools a better place for colleagues, the people on the faculty and staff, as well as the greater community."

Steve Ventura | President, Advanced Collaborative Solutions

"The Ed2Market team has been instrumental in the growth and brand awareness of EdCuration. Their creative and strategic mindset, knowledge of the K-12 education market, and ability to execute campaigns effectively and efficiently has helped us make our mark in the industry and allowed us to focus on sales and educator engagement."

Timeri Tolnay | CEO, EdCuration

“If you are looking to be an influencer in the K-12 space, having a conversation with Katie Stoddard is an absolute must. During our conversation, Katie quickly assessed where I was in my career and where I wanted to go. Then she gave me laser pointed ideas as to how to get there. I left our conversation encouraged and feeling capable of reaching the thousands of teachers and students I want to reach.”

Jason Freeman | Perseverance Coach, Author and Speaker

"I loved how the [coaching] process was scaffolded and the frequent communication we all had. You listened to what I needed and helped me see how it could look more professional and user-friendly. I've learned so much in the process. You can't buy that kind of professional development—It's a people thing. I felt really connected and trusting of the process and that we truly were partners as we went through it. I really feel good about the next chapter of my journey."

Dr. Ilene Winokur | Journey to Belonging, Author and PD Consultant

“Ed2Market has proven throughout our relationship that they are incredibly knowledgeable, diligent and dynamic. They have deep expertise and roots in education and Katie has done an amazing job surrounding herself with SME that put out high-quality work consistently. They are fantastic thought partners as well as diligent executors.”

Jake Szabo | EVP Operations, Bullseye

See Our Work

On the Blog

Blog

The Power of Effective K-12 Marketing: The Case for a Multi-Channel Marketing Approach (Part 2 of 3)

Relying on a single channel is no longer enough to engage educators, administrators, and decision-makers. A multi-channel approach ensures your message reaches your audience where they are, reinforces your value across platforms, and provides data-driven insights to refine your strategy.