Education Marketing Services for K-12 Brands
Marketing Strategy & Planning
Successful marketing requires precision and iteration. By first analyzing your brand and current marketing program for its strengths, areas of opportunity for growth, and unique value proposition, we will take that deep understanding and develop a comprehensive strategic marketing plan. Leveraging your expertise, feedback, and partnership along the way, we will continually optimize our strategy to address market trends, customer needs, and brand visibility. Add to that our extensive knowledge in branding style and content calendaring, we are confident that our multi-platform, multi-channel approach will help you achieve your goals.
Content Marketing
A brand armed with creative, relevant content rooted in thorough market research has a major leg up on the competition. We put our graphic design, social media, and content writing superpowers to work to give your brand the spotlight it needs to thrive. Let us design your graphics and marketing collateral, write your email campaigns, develop a case study, or write your blog posts. Our seasoned team is ready to create content that attracts, nurtures, and converts when you need it most.
Email Marketing & Automation
Email marketing is among the most personal, most direct, and most challenging to find success. Our effective email marketing programs are customized to each client and their goals, products, and services. We stay abreast of best practices and finetune each aspect carefully – subject lines, send timing, and thoughtful content. Using highly effective automation tools like HubSpot, Mailchimp, and Constant Contact, we help you reach broad audiences and manage your client database so you can focus on what is most important to you.
Social Media & Digital Advertising
With more than 50% of the global population on social media platforms, a business’ social media and digital advertising efforts have the potential to pay off in dividends. Leveraging all relevant social media channels and paid advertising platforms, you can trust our team to make your presence known. Whether creating and scheduling eye-catching content that aligns with your brand message and identity, or monitoring analytics to ensure we effectively reach your target audience–we’ve got you covered.
Website Design
Your website is often the first touchpoint for school and district decision-makers engaging with your brand. A thoughtfully designed, education-focused site emphasizes your unique value and simplifies the exploration of your products and services. Our agency specializes in creating custom websites that captivate, inform, and inspire, transforming visitors into advocates who champion your brand.
Website Optimization
In the competitive education market, a strong online presence is vital for connecting with schools, districts, and educators. Search engine optimization (SEO) ensures your educational solutions appear before decision-makers searching for relevant topics online. Our customized services boost visibility, elevate search rankings, and drive targeted traffic, positioning your offerings to stand out and reach the educators who need them most.
