In the News

Ed-Ventures in Marketing: The Power of Niching Down

In this episode, host Catryn Becker and guest Katie Stoddard take you on a fascinating “ed-venture” through the world of education marketing. It's a story about finding your path and purpose, beginning with Katie’s career as a middle school teacher and culminating in her transformation into a marketing maven.

Discover how Katie's path from the classroom to the boardroom was profoundly shaped by the wisdom of Warren Buffett, who famously advised, "Invest in what you know." You'll learn how this simple yet powerful mantra led Katie to embrace niche marketing in the education sector, and the remarkable results that followed.

Why This CEO Wants Teachers For Marketing Roles

In this episode, Katie Stoddard, owner of Ed2Market and a seasoned marketing expert in K-12 education, shares all of her wisdom on hiring teachers outside of the classroom and what you need to know if you are looking to land your next role in the marketing space. Daphne and Katie explore how the skills honed in education—like creativity, communication, time management, and attention to detail—translate seamlessly into roles such as social media management, content creation, and campaign strategy. The episode also discusses the growing demand for marketing professionals who bring a fresh perspective and emphasizes how teachers can leverage their transferable skills to stand out in the industry.

Niche Marketing in K-12 Education Space

Katie Stoddard, a leader in niche marketing within the K-12 education sector, highlights the importance of understanding and addressing the unique needs of specialized markets. In her interview, she discusses strategies for effectively reaching decision-makers in educational institutions, emphasizing tailored messaging and long-term relationship building. Katie's experience demonstrates the value of aligning marketing efforts with the goals of specific audiences, ensuring that campaigns resonate deeply and drive meaningful engagement. Her insights provide a roadmap for marketers looking to succeed in complex, targeted industries.

Meet Katie Stoddard "A Marketing Master"

On this episode of the BAM - Bad Ass Moms podcast, meet Katie Stoddard, a mom of three and a successful business owner. Katie shares her inspiring journey, from starting as a middle school teacher to transitioning into publishing, marketing, and eventually launching her own business. She opens up about the challenges of balancing a demanding career with motherhood, the pivotal moment that led her to take the leap into entrepreneurship, and how she’s navigated it all with grace and determination. Tune in for an honest and empowering conversation about resilience, growth, and chasing your dreams.