Our Roots in Education & Marketing

Ed2Market (formerly Katie Stoddard Consulting) originated in early 2020, when Katie Stoddard left her full-time role as Chief Marketing Officer at mindSpark Learning. She saw a need in the education space to help authors, curriculum companies, professional development providers, ed tech organizations, nonprofits, and the like with marketing their products and services that support teaching and learning.

With long careers in K-12 and higher education marketing, our Ed2Market team has a solid understanding of the education market and the unique strategies that work to develop influencers and support the decision-making process within schools. The team is eager and excited to support education leaders in bringing their products and services to the forefront of their markets with Ed2Market!

 

Our Leadership Team

 
 
Katie Stoddard
 

Katie Stoddard | President & Founder

Katie Stoddard is the President and Founder of Ed2Market. Prior to Ed2Market, she spent 15+ years in educational publishing and professional development in content development and marketing roles for companies such as Voyager Sopris Learning, Houghton Mifflin Harcourt, Corwin, and mindSpark Learning. Before her career in publishing and professional development, she was an eighth grade Language Arts teacher near Denver. Katie serves as a marketing advisor or board member for multiple education-focused non-profits, including TeachUNITED and iCare4 Adoptive & Foster Families.

Sara Arnold
 

Sara Arnold | Vice President of Marketing Operations

Sara Arnold joined Ed2Market in summer 2021. Sara holds an MBA with an emphasis in Marketing from California Lutheran University and a BA from Arizona State University. Sara has nearly 20 years of experience in the K-12 and higher education market in marketing and editorial roles for companies such as SAGE Publishing and Modern Campus. Sara has expertise in marketing automation, web design and optimization, branding and strategy, and content development. She is passionate about influencing the future of small businesses in education. In her spare time, you can find her camping with her family, at the beach, or experimenting with a new recipe in the kitchen.