Reel In New Customers with Instagram Reels!
You’ve seen them, and you’ve likely fallen down a few rabbit holes because of them – how to make sourdough bread, anyone? We’re talking about Instagram reels. Yes, they’re entertaining, but do you realize how effective reels are for marketing and would you know where to begin if you were asked to create one?
Why Should Instagram Reels Be Part of Your Marketing Strategy?
Instagram reels are short videos (no more than 90 seconds) posted to Instagram that effectively engage media consumers – short-form video is the most popular type of social media content right now, after all. In fact, 85% of marketers say short-form videos are the effective format on social media. Reels can reach your audience while simultaneously introducing your content to new consumers. And these aren’t just drab, flat videos. This Instagram feature allows users to add music, visual effects, text, filters, and multi-clip videos.
Why are Instagram reels so effective at engaging your audience? Well, for a few reasons.
They’re short! The length (or lack thereof, with the 90-second maximum) increases the number of views. Viewers are much more likely to watch a full 30-90 second clip than they are minutes-long ads or videos.
They’re free! Reels are an extremely cost-effective marketing avenue.
They increase your visibility! The more views your reel gets, the more likely you are to end up on people’s “Explore” page, which means you’re reaching a completely new audience.
They’re shareable! Reels can be shared between users and platforms with ease. What if your brand is just one good reel away from “going viral?”
See For Yourself!
So now you’re sold on Instagram reels, but you don’t know where to start. Don’t worry! Ed2Market has you covered and the proof is in the client pudding. Check out some of the reels we’ve helped our clients create below.
Our Instagram reel strategy for Corwin led to a 12% increase in impressions, 25% increase in engagement, and a 3% increase in total followers! This particular reel is their most-viewed one to date.
This reel was created for EdCuration and required no filming. Even without filming, we made sure this reel was strong with bright color, music, and a typewriter text effect to keep viewers engaged.
These reels are great (if we do say so ourselves) for a few reasons – they are dynamic, there’s background music, and they are to the point. You’ll also notice in the Corwin reel that the caption includes a call to action as well as strategic hashtags.
Want more examples? Check out eleven other brands effectively using Instagram reels here.
Ready to Give It a Try?
Download this free resource for how-to’s, reel ideas (filming or no filming required), and tips and tricks to make your reels stand out. Including 8 fool-proof examples, we elaborate on our secret sauce for creating reels in the education space.
Here are some additional pro tips for making the most of your Instagram reels:
Strategically upload reels when your target audience is typically active and available to consume content.
Ensure your videos are creative, dynamic, eye-catching, and high-quality.
Cross-promote your reels on Twitter (which has a highly engaged educator audience) and duplicate your reels in Instagram stories and feeds. This increases your visibility.
Need Instagram Reels Support?
For more support in your social media strategy, check out our recent blog post for social media best practices with an education market focus.
Ed2Market is your partner in ensuring your marketing efforts in the education space, including social media, are a success. As a team of former educators and professionals, our expertise is in marketing education products and services that impact teaching and learning. Collaborate with us today and let us help you level-up your marketing strategy.